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A Look at Enterprise Car Rental: Picking the Car Rental
Company that’s Right for You
Introduction
If you are planning a trip, you will
want to spend some time shopping around for the most reasonable
deal you can obtain on car rental. Through this article you
will be provided with some basic information about Enterprise
Car Rental.
An Overview of Enterprise Car Rental
Enterprise Rent A Car Company has earned
the position as the number one largely in part of its growth
in California, which is the companies biggest market. Enterprise
is a privately held company and in 2005 grossed 9 billion
dollars in worldwide revenue that put it ahead of all of their
competition. (As an interesting aside, Enterprise was started
and was owned by the husband of advice columnist Ann Landers.)
Enterprise Car Rental is a Vibrant Company -- A Company on
the Move
Enterprise is widely regarded as an
extremely well run company and has their sites set to grow
even as the struggling U.S. automakers vow to slash their
discounted sales to rental car firms. Enterprise is not to
concerned since in 2005 they bought 3.5% of all new passenger
cars and trucks sold in the U.S. and they know the cut backs
will affect the smaller car rental companies and most likely
will not affect them.
Enterprise Car Rental Operations in California and the United
States
Enterprise has 850 offices in California, which accounts for
16% of their U.S. sales total. Of Enterprise’s total purchases
nationally, they purchased 20% of their new vehicles from
dealerships around the state of California spending about
$1.4 billion dollars and acquired more than 120,000 new vehicles.
Needless to say, California has been a
big success for this company and they have created innovative
marketing strategies that have been the impetus for their
growth. They have focused on the business of renting to
local residents and in several only-in-California niches.
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Enterprise Car Rental and the Movie Business
One of these niches is the
expansion into the entertainment business in California. Whenever
we see parked cars on the streets or parking lots full of
cars in the movies or on television, it is Enterprise that
has provided the cars. Even in many movies chase scenes you
will find cars that belong to Enterprise.
The entertainment division
of Enterprise also rents high-end cars such as Mercedes-Benzes
to production companies that provide them for executives and
actors when they are on location. This has been a real boon
for the luxury car rental division, which offers cars like
Porsche, Jaguar, Lotus, Mercedes and many more. Of course,
in the city of images, the car that you arrive in, says a
lot.
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