A Look at What’s Available from Dollar Car Rental

Dollar Car Rental: Taking the Lead in Managing Car Rental Costs

They were the first in their industry to implement revenue management systems where they could put all their data in one place in a similar format for better analysis so they could crunch the numbers. The system allowed them to clarify the supply demand process and shape a new business philosophy. It ultimately allow them to measure the business they do not get which helps them know how to market their product more effectively. The loss of revenue because of turned away customers was reduced and the revenue was increased because of this system.

With the use of JDA they are able to look at no shows, historical demand trends and other factors that help them sell the right car to the right person at the right time for the right price. What this allows them to do is to accurately forecast the demand for each of their locations therefore reducing turndowns and optimizing rates.

After several years they have also been able to fine tune and enhance this system to also include competitive price information for even a greater sales performance. Another new area of focus has been to accurately analyze changing market forces to put the optimum supply of the right cars at each store, which will have an improvement on profitability as well.

One of the significant benefits associated with the financial management programs at Dollar Car Rental is that the company has been able to make renting a car more affordable for typical consumers who are in need of a rental car and do not want to have to pay a proverbial arm and leg in the process of getting a rental car.