How to Get the Best Deal for a Car Rental

Introduction and Overview

The car rental industry in the United States, it is a $19 billion a year industry and needless to say with an industry that consistently generates this kind of money, there is big competition to get a larger piece of the pie.

Car Rental Prices Today

Even though the industry is so competitive the prices are still relatively reasonable. With the major players being Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National and Thrifty, which are all well known names, you will find each of these companies with large advertising budgets in order to get and maintain the business. Smaller independent companies make a smaller percentage of the overall revenue generated in this industry but with a large number of small car rental agencies collectively taking a higher percentage of the market, the more well known companies have had to make their offers more appealing in order to get the business.

Where the Business Really Lies

Amazingly enough, the major competition is not so much for business or leisure rentals as much as it is for the insurance replacement vehicle business. The reason for this is that it is the bulk of the business overall.

Since there is an over abundance of competition out there, you would believe that it would automatically mean that it would equate to overall cheaper rates but not necessarily because many people don’t know how to find the best deals.